Step 1
Your Business
The foundation of everything.
Step 2
Your Logo
Upload your logo to include it in the cover page and logo usage section. PNG or SVG works best. Skip if you don't have one yet.
Click to upload your logo
PNG, SVG, JPG · Max 2MB · Transparent PNG works best
Step 3
Brand Personality
How should your brand feel? Pick all that apply.
Professional
Friendly
Bold
Trustworthy
Innovative
Approachable
Premium
Playful
Minimal
Warm
Expert
Eco-conscious
Energetic
Calm
Traditional
Modern
Step 4
Brand Colours
Pick your colours using the colour pickers below. If you have hex codes, type them in. Start fresh — don't leave the defaults!
Primary
Main brand colour
Secondary
Dark/background
Accent
Highlight colour
If you fill this in, the AI will suggest appropriate colours for you.
Step 5
Font Pairing
Choose a font pairing that suits your brand. All options are free Google Fonts.
Classic & Trusted
Playfair Display
Source Sans Pro · Clean body text
Modern & Bold
Montserrat
Open Sans · Friendly body text
Elegant & Refined
Raleway
Lato · Light & readable body
Strong & Editorial
Oswald
Merriweather · Serious body text
Friendly & Approachable
Nunito
Nunito · Soft, rounded, warm
Contemporary & Sharp
DM Serif Display
DM Sans · Modern contrast pairing
Luxury & Heritage
Cormorant Garamond
Proza Libre · Readable & warm
Clean & Geometric
Poppins
Poppins · Consistent, geometric
Tech & Minimal
Inter
Inter · Screen-optimised, neutral
Professional & Authoritative
Libre Baskerville
Libre Franklin · Versatile & clear
Architectural & Precise
Josefin Sans
Crimson Text · Classical editorial
Expressive & Impact
Abril Fatface
Roboto · Reliable body text
Prestige & Classical
Cinzel
Fauna One · Organic & readable
Corporate & Clean
Work Sans
Karla · Informal, human feel
Fashion & Lifestyle
Yeseva One
Josefin Sans · Minimal, spaced
Editorial & Modern
Spectral
Rubik · Rounded, friendly body
Step 6
Brand Voice & Values
How your brand speaks and what it stands for.
Creating your brand guidelines…
Building your visual guide — this takes about 20 seconds.
Analysing your brand brief
Defining personality & values
Building colour system
Setting typography rules
Writing voice guidelines
Brand Guidelines
Your Brand Guidelines
Visual guide ready to share with your team and designers